what makes a great communicator

What’s the Difference Between a Great Communicator & a Poor Communicator?

What makes someone a good communicator? And why is it important? Your communication skills impact your entire life. From start to finish. And they can make or break you.

So what’s this magic great communicators know? You know the ones, the folks who command attention easily. The ones who get people to follow them and do what they say.

Great communicators have executive presence, they pull people in with their charisma, and they’re very persuasive.

If things aren’t going your way in your life, you may want to look into your communication skills.

I put it out there on the Twitterverse and I got some great replies.

Clarity, consistency, and compassion.

Mel hit the mark here with “clarity, consistency, and compassion.” Compassion is often missing because most people are so focused on getting others to think of them as being smart.

When we focus so much on getting others to see us a certain way, we can forget that our communicative partners want the same thing.

Clarity is difficult to achieve for anyone. Crystal clear communicators have made it their focus to improve their speaking abilities. Just like any other skill the more you work at it the better you become.

And I love Katie’s “listen very actively.” That is so important. Great communicators aren’t thinking about their reply when they listen. They focus on the speaker wholeheartedly.

Thanks, Mel & Katie!

Great communicators actively engage their audience.

A big part of being a great communicator is to make sure that we understand each other. Asking your listener if they understand you as well as asking them specifically what they heard is a great way to develop wonderful relationships.

And great communicators definitely don’t criticize people for typos! 

You might be surprised to learn that nearly all communique have misunderstandings. So taking the time to clarify what your listener heard as well as what you’ve heard from your communicative partner will save you time in the long run. Thank you, Frank!

Take your listeners’ perspective.

Love your audience. Understand what they know & what they need to know.

Susan nailed it here. You know the poor communicators when they talk at everyone. Delivering their message in the same (dare I say it) self-centered way to different folks and groups is not going to get you anywhere.

I work with people and I help them tailor their message to different people. The CEO, their teams, prospective clients. Just a little time & energy and you can really get through to people. And get them to follow your call to action.

Use empathy.

And kindness and warmth.

Short & sweet from Jay. And good advice. Having empathy for others will get you far. It’s the difference between good relationships and difficult ones. 

I see this often in the workplaces I go into. Bad work experiences because some employees are too focused on how they’re feeling and not thinking about the other guy.


Happy nurse Maggie believes that curiosity makes the difference between good communicators and poor communicators. I imagine she means that’s the root as to why someone would be great or poor at communicating.

If you don’t have a curiosity about others and you don’t have a desire to learn to become a better communicator then that would make you a poor one.

Thank you, Maggie! And many thanks for the work you do!

Great communicators make people feel awesome!

The end result of being an incredible communicator? Everyone walks away from speaking with you feeling great. Great communicators charm folks, they compliment, they’re authoritative yet warm, and they’re concise.


Great communicators have choices.

When my clients speak, they get noticed. So much so that they get multiple job offers without even going on an interview! 

Ridwan understands this. You’ve got many options when you become a great communicator. Remember it’s the 1st requirement you see on the job description. 

Also remember, that nobody was born a great communicator, but anyone can become one. The people you know who are great communicators? They’ve worked on it.

Be crisp & clear.

Very good point, Syed! Right up my alley. I always talk about chunking your speech into bullets to make yourself crisp & clear.

And Syed is right about chaos & confusion stemming from an unclear message. If you’ve ever suggested a brilliant idea at a meeting only to be met with blank looks, then Joe down at the end says the same thing and is met with approval you’ll know that you aren’t explaining yourself well.

But worry not! We’ve got the techniques for clear speech here for you!



I could go on and on about clarity. Haha! That was a joke!

Less is more when it comes to clarity, so practice your artful pauses. All the best communicators are able to take a complex message and make it simple for people to understand.

That means no five-dollar words, folks. You don’t impress people with wordiness. Be sure you’re crystal clear.

Spot on and well done, Ivan!

Be articulate.

Great communicators are articulate. This means that they are clearly expressed and easily understood. Thanks, Vincent!

But just remember that articulation isn’t as important as most people are led to believe.

There are many ways that great communicators differ from poor ones. We’ve only touched the surface. We can always improve our communication skills. I’ve been doing it my whole life, I change peoples’ lives with my training, and I still have work to do!

Great communicators have executive presence, they pull people in with their charisma, and they’re very persuasive.

Learn the techniques and apply them to your life. Contact us to learn how we can help you.

5 thoughts on “What’s the Difference Between a Great Communicator & a Poor Communicator?”

  1. I agree with all the Twitter replies but “curiosity” is the point which I hesitated on. However, the more I think about it, the more important I believe it is to being a great communicator. When you are curious about a topic, you tend to delve into it from different angles and by delving into it from different angles, you naturally acquire more knowledge and understanding of that topic. I often find that when I have more knowledge on a topic I can communicate with more confidence about the topic.

    Thank you for this!

  2. How many times have you found yourself saying, “would you mind repeating those instructions?” All too often, people, in general, lack the basic skills to effectively communicate instructions. Even receiving directions can become an anxiety-ridden moment if the person offering the information fails to relay those directions plainly (thank God for GPS, right)? But we don’t have the luxury of consulting GPS while merely conversing with one another, do we? We need assistance—especially in this modern world of frenetic messaging. Another great article by Convey Clearly.

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