Speaking with authority is necessary when you’re in your wheelhouse, both in your role at work and in your personal life. When you communicate your message, it needs to come out with authority and confidence.
Now don’t confuse speaking authoritatively with being an aggressive speaker. If you’re trying to speak assertively and authoritatively and you end up sounding aggressive, you’re doing it wrong. But don’t be afraid, here I’m going to show you how to speak authority.
Being an authoritative speaker is how we get hired for jobs and get people to follow our call to action. It helps us to be persuasive, speak up in meetings, and have incredible communication skills at work.
Yet almost nowhere in our lives are we trained to be authoritative, confident speakers. We travel through our careers and lives without anyone telling us how to manage others, make small talk, become incredible public speakers, or be convincing.
How many of you would trade in that Trigonometry class for learning the process of becoming an authoritative communicator?
When you talk with confidence and authority, it shows that you are prepared and know what you’re talking about. Authoritative speaking gets people to trust you and take you seriously. And it gets them to do what you need them to do immediately.
Demonstrate expertise in your field.
Communicating with confidence demonstrates to others that you have the skills necessary to do your job and then some.
Speaking confidently and with authority conveys your expertise in your field. It leads to great communication which is essential for people to get along well and to form strong, successful relationships.
Don't confuse being authoritative with being aggressive.
Authoritative people weren’t born that way. Being authoritative is a learned skill, not a gift. These crystal clear speakers have made being a better communicator a priority in their lives.
Don’t confuse being authoritative with being aggressive. If you’re trying to be authoritative, but end up sounding aggressive, you’re doing it wrong.
I’ve heard many people say that they’ve tried to sound assertive but ended up sounding aggressive. They’ve just been using the wrong techniques.
You don’t want to force your voice out with your throat! You’ll need to relax your throat.
9 Secret Steps to Influencing Others
Want to be more influential? We all want to communicate our most important messages in a way that encourages others to take action. Whether that action is voting for our candidate or picking up milk from the store, the words we use and how we speak play a huge role in getting the job done.
How to Speak with Authority
- Acknowledge that your message is valuable, and you deserve for people to hear it. You’re doing your firm or your family a favor by delivering your message. If you’re the CMO, you’re not giving legal advice. You’re providing people with important information about Marketing. Many of those folks don’t know anything about marketing so they need your message.
- Be relaxed. The absolute foundation for doing anything well is to eliminate tension from your musculature. You’re not going to see Tiger Woods freaking out before a golf tournament. He’s as cool as a cucumber. That’s half the battle. We humans walk around with a tremendous amount of tension in our musculature. It’s our responsibility to become aware of it and eliminate it.
- Establish trust by keeping your body open and using a warm smile. Look into the mirror to see if your face has a scrunched, tense look. If so, relax those muscles.
- Remove undermining words and phrases. Filler words take away your power and authority. “I believe,” “I think,” “I just,” have no place in your speech. They serve no purpose but to undermine you.
- Use pauses within your sentences-don’t stop after every two words, but do break between phrases. Did you ever hear someone speak with dastardly run-on sentences? They keep going so much that you can’t remember how they started their story. You thought run-on sentences were only something people do in writing, right? Oh no, they negatively impact the authority with which you speak. Here’s an example. Read this sentence aloud and take a breath in at the slash. “Have a look at the minutes/ and get back to me with your suggestions.”
More info on using pauses in this article on slowing down your speech.
- Use a full, resonant voice. Whiny voices that go up at the end or use glottal fry do not sound authoritative—quite the opposite. Listen to yourself on the recorder without hatin’ on yourself. The voice you hear on the recorder is the one that everyone else hears. The one you hear in your head is bone-conducted, from your mouth to your ears inside your head. Remember that sound is air molecules vibrating, and the more air you use, the fuller, more resonant you’ll sound.
Here’s how to improve the sound of your voice.
- Be Concise. Speak in chunks with pauses in between. Wordiness loses people’s attention. And we can’t afford that!
- Practice until it becomes a habit in your life. You won’t have to practice everything you’ll ever say. You want to break down your practice into segments. Maybe start with your team first, then your boss, then your spouse. Master each communicative situation before you go on to the next. Of course, you don’t have to go it alone. I am here for you. Have a chat with me, and we’ll design a program for you that works lickety-split.
Authority paired with warmth, not aggression.
Being authoritative will change your life for the better. You won’t believe the impact it’ll have on your relationships. They will get infinitely better.
Don’t be afraid that being authoritative will make you seem demanding or aggressive. When you do it with my techniques you’ll sound confident, authoritative, and warm. All the love will come out. You’ll end up being influential.
Anyone who’s trying to sound authoritative and ends up sounding aggressive is doing it wrong.
No matter what you’re doing, you can make it better, faster–and more important–by being authoritative. You’ll see how much better things will work when you sound authoritative. Learn how to communicate with authority by following my proven techniques. You’ll never be overlooked again.
You will show much more love and spend less time having to convince people to do stuff 🙂
Practice speaking authoritatively.
Now that you know the steps involved you’ll want to practice using them. I recommend starting in the lower-stakes situations of your life and working your way up to the more challenging situations.
First, practice alone with your recording device. Don’t be afraid!
Then practice in meetings with your team and work your way up to speaking to the CEO or interviews on The Today Show or Bloomberg.
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Want to speak authoritatively? The Voice Spa will train you.
Hi Ita –
I made it through my Bloomberg interview yesterday, and I did well.
The perfect teacher shows up in life when I’m ready for it, and that teacher sure was you.
I was in total freak-out mode when I signed up for the Voice Spa. Not only is the Bloomberg Radio show live (yikes!), but it has 25.5 million listeners (double yikes!)
I’ve tried a number of public speaking courses over the years and even hypnosis. Your Voice Spa has been by far the most helpful thing I’ve come across.
I found it so helpful that the Voice Spa starts with relaxing and belly breathing. Those first few days, I did a lot of belly breathing. I was so nervous I was practically bouncing off the walls. Most relaxation programs have you doing meditation or counting breaths. There is no way I could have done those things – I was too agitated. But I could belly breathe -and it always calmed me down. Talking in phrases was also hugely helpful – it’s a great way to slow down without sounding mechanical.
Thank you for what you do. The Voice Spa is so well thought out. You saved my sanity.
-Betsy Clark, Ph.D
The Voice Spa online video course will change your life!
The course first teaches you to be habitually relaxed in all high-stakes situations. You’ll be ultra-confident and cool as a cucumber being interviewed on Bloomberg or GMA. You’ll be smooth as silk during an interview or on Shark Tank 🙂
Next, you learn to use a concise speaking style. Then I teach you the techniques to being authoritative & persuasive. I give you lots of practice.
You’ll learn to use a back resonance which gives you a very professional and authoritative sound. Your voice will be so magnetic people will do precisely what you tell them to do.
If you do your homework (it’s not brain surgery but requires some diligence), you’ll end up being an incredibly well-spoken persuasive person. You’ll still be you, only more compelling and influential.
I want to hear from you!
What are your tips for sounding authoritative?
How important is it to sound confident and authoritative to you?
Have you tried any of the above? I’d love to hear from you in the comments section.
I know! I said there are 7 steps, but I added another one, I hope that’s ok 🙂