What's Your Verbal Brand-Does Your Voice Make you Sound Authoritative?

How does your voice sound and what words do you choose? Branding is ultra important for your firm as well as for you personally. But what’s your voice saying about you? It’s putting out messages that may not represent you. Your voice & your speech are a huge part of your brand. Your verbal brand is speaking for you and you need to make it represent you at your very best.

We weren't born the best that we can possibly be. We were given talents and it's up to us to improve upon them. Click To Tweet

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Your Verbal Brand

Is your voice tight and in your throat? You may sound aggressive or in a bad mood. (Aggressive is not the same thing as authoritative, by the way. If, in an attempt to sound authoritative you sound aggressive than you’re doing it wrong.) To have a credible, authoritative, yet warm sound you need to open your throat & use a lot of air. This results in a full, resonant sound that comes across as credible & highly persuasive.

Do you place your resonance in the front of your mouth? To get a gorgeous, magnetic sound you need to place your resonance over the back of the tongue. People are drawn to you, they listen to you & they do what you tell ’em when you have a magnetic sound. 

Do you hate the sound of your voice? That’s an article giving you the deets as to how you can change it!

How You Speak is Your Verbal Brand

My clients are super smart go-getters. They say, “What’s standing in the way of my getting what I need out of life? In order to get what I need out of life people need to find me credible & authoritative.  That leads to my being persuasive. That’s how I get what I need out of life.” So my clients have the cajones to record themselves. With me. We do it together. It doesn’t hurt! They comprehend that when they know:

1. specifically what they’re doing wrong and 

2. how to fix it 

they can make improvements in their lives permanently! It’s a given that we have to study the sciences, languages–all academics in school. We go to the gym and learn how to play sports & musical instruments. None of us was born the best that we can possibly be. But we were given talents as well as the capacity to learn and it’s up to us to improve upon them.

Beethoven studied under a few composers! (Most famously, Hadyn) He was born with incredible talent but he still had to study! If you want to be persuasive & get people to really believe in your brand you need to put some time in.

Your words & your tone determine how you make people feel. #verbalbrand Click To Tweet

Verbal Brand

Your Words Impact Your Verbal Brand

What words are you choosing? Are your words making you seem abrupt or even wishy-washy? Do you use 10 words when you could’ve delivered your point in fewer? These things don’t help people to see you in a strong & authoritative light. Too many words & a misleading tone of voice can get you overlooked when you’re saying something genius.

Polish up Your Verbal Brand

First, think about your communicative partners. Yup. If you’re out there speaking with others or giving presentations you’ve got communicative partners. Are you putting your communicative partners first when you speak? (I’m referring to everyone with whom you communicate. An audience, a client, your team, etc.)  That gorgeous Maya Angelou said, 

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Your words & your tone determine how you make people feel. Just saying, “Hi, how are you?” with a gorgeous, fully resonant voice makes people really feel good. Pair it with a smile & they just want to spend more time with you!verbal brand

Be Succinct

Next, Use direct language. When paired with your gorgeous, warm voice you’re not confusing people as “beating around the bush” does. Be concise. This helps people to understand your message completely. Unfortunately when you use too many words people don’t get your full message causing them to be unable to follow your call to action. Thus, an ineffective verbal brand. You can easily change an ineffective verbal brand to a highly effective one by listening to your words & making them succinct.

Stop Undermining Yourself!

Thirdly, to have a super strong verbal brand, remove the underminers like “just”, “actually”, “honestly”, “well”, filler words, etc. These words undermine you resulting in a verbal brand that’s weak & insecure. I’m not the filler word police. Just don’t use too many & when you’re making a speech or on an interview try to keep it down to 0 or 1 🙂

I’ve got lots more, folks; but some people are telling me my articles are too long 🙂 You can get in touch with me here.  Do feel free to leave a comment–I’d love to hear from you!

Download the 9 Secret Steps to Influencing others:

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Yes, you really have to work on your verbal brand. Record yourself–do not be afraid! Then analyze what you hear and then apply what you’ve read here. The results will be life-changing.

If you need help making your verbal brand as strong, authoritative & amazing as you are, we’re here for you!

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